As Founder and CEO of SUPERLUXE & Partners, James is reshaping the physical and digital art world through SUPERLUXE.io, a Web3 platform merging fine art with blockchain innovation.

His leadership at SUPERLUXE is transforming fine art through tokenisation, providing $ARTX token-holders with exclusive “phygital” benefits, including preferential access to premier artworks, VIP streaming of PETS ROCK: The Movie (when it’s released) and via a unique Metaverse lounge.

SUPERLUXE & Partners, headquartered in Jersey in the Channel Islands, is an artist representation platform bringing new and renowned artists to the market, via its high-end art events, art advisory and consulting, and through educational programs in digital and web3 innovation.

Known for discretion, privacy, and trust, the company serves UHNW are collectors, celebrities, and the global crypto community. SUPERLUXE’s key areas encompass fine art events for their six globally exclusive artists, art consulting, web3 educational programs, and digital art initiatives.

James is an acclaimed thought-leader, author, and the youngest-ever Fellow of the Institute of Direct & Digital Marketing. He also served as a Professor at the International University of Monaco teaching Luxury Masters programmes. His extensive portfolio includes collaborations with global giants like American Express, Meta and the Richemont Group, underscoring his influence across the digital and luxury spaces.
Through SUPERLUXE & Partners, James is building a disruptive art ecosystem on the Solana blockchain, incorporating their own NFT minting technology, crypto payment integration, and a governance-centered SUPERDAO.

SUPERLUXE.io’s $ARTX token offers holders exclusive access to its $45 million art collection and connects them to unique digital and physical art experiences, collectible art toys, films, and more.

James continues to redefine the intersection of art and technology, forging a visionary pathway between traditional fine art and the dynamic Web3 world.

Interview summary and James’s fantasy cultural year

In my interview with James, we embarked on an imaginative journey through his “fantasy cultural year,” mixing dreams with insight, humour, and some unexpected twists.

We kicked off at a cozy New York café outside the Flatiron Building, where James envisioned himself with a copy of Atomic Habits and a cold beer in hand.

The setup perfectly set the stage for his next adventure: an offer from a prestigious New York family foundation to conduct a global research project on the impact of digital technology on fine art.

His year would begin with immersive research in Rome, exploring how blockchain and NFTs are reshaping the fine art market.

Rome became the backdrop for James’s cultural explorations, from hip-hop performances staged amid ancient ruins to enjoying a Michelin-starred Italian pizza. His music for the year? Opera—a nod to his childhood, as his father played it often. Yet, James also stepped beyond his comfort zone by exploring Rome’s newly unveiled VR gallery to immerse himself in Leonardo da Vinci’s studio.

In a cultural whirlwind, James time-traveled through iconic moments: an Oasis concert, Shakespeare’s Twelfth Night at the Globe, Jersey Boys on Broadway, and an opera—Carmina Burana, echoing his father’s influence. The week’s finale was a film night with Hitch, embracing the charm of Will Smith’s romantic classic.

This fantasy year also featured unforgettable dinner company: a young Muhammad Ali and the Pope, sharing perspectives over Argentinian-Italian fusion. And finally, freed from his year-long opera constraint, James envisioned himself relaxing on his flight home, celebrating with 50 Cent playing in his headphones.

Through laughter, stories, and a touch of nostalgia, this fantasy year brought us an intriguing look at how James’s passions for art, culture, and innovation intersect in both the real and imagined worlds.

Founded in 2020, SUPERLUXE has quickly established itself as a modern Artist Representation business and art investment platform, operating from Jersey, BVI, Dubai and China.

SUPERLUXE is leading the way within the art world by bringing a mix of incredible art from emerging & award-winning artists, whilst simultaneously integrating its web3 business, which seeks to bring art and the blockchain together, as well as the growing crypto-currency market, attracting aspiring and existing collectors from around the world.

SUPERLUXE’s journey began just two years ago when we signed our first, globally exclusive artist PETS ROCK.  Since then, we have gone on to sign a further five artists on a globally exclusive basis and build an art portfolio of over $45m.  Integrating the blockchain into our physical art offering was a natural step for us, given the technology experience of the founders.  All SUPERLUXE fine art comes with a Tamper-proof DNA Tag, Blockchain Provenance Certificate and of course, an Artist’s signed Certificate of Authenticity.

The recent introduction of our Art Utility Token, $ARTX, further supports our evolution as a web3 art business, offering our Collectors and Token-holders a suite of real-world and digital benefits exclusive to them.

SUPERLUXE is now well on its journey to becoming a significant powerhouse in the global business of contemporary art and web3.  Our vision and mission is to provide an innovative, community-driven art platform for the global artist, collector and crypto communities.