Humble Beginnings: Building a Legacy in Luxury and Fine Art.

In the ever-evolving world of luxury, few leaders have demonstrated the ability to adapt and innovate quite like James Matthewson, CEO of SUPERLUXE & Partners. With a career spanning decades and a track record of success in digital transformation, fine art, and luxury brand development, he shares his journey from a humble upbringing to becoming a key figure in the luxury industry.

Raised on the south coast of England in a working-class family, James recalls a childhood filled with love, tradition, and the close-knit community that shaped his values. “We had Sunday Roasts every weekend and family popping in for tea and a catch-up. It was a safe and loving home,” he says.