MEdia Coverage

Humble Beginnings: Building a Legacy in Luxury and Fine Art.
In the ever-evolving world of luxury, few leaders have demonstrated the ability to adapt and innovate quite like James Matthewson, CEO of SUPERLUXE & Partners. With a career spanning decades and a track record of success in digital transformation, fine art, and luxury brand development, he shares his journey from a humble upbringing to becoming a key figure in the luxury industry.

James Matthewson Founder of SUPERLUXE & Partners on the Moneybrain Coach
This week on the Moneybrain Couch, we spoke with James A. Matthewson, CEO of SUPERLUXE & Partners, a Moneybrain client, Professor of Luxury and innovator in fine art, blending real-world art, crypto and NFTs to establish an art experience that ensures continual benefit to Artists and Art Collectors alike.

Meet James Matthewson (Fine art and digital pioneer).
James A. Matthewson is celebrated as one of the UK’s true Internet pioneers, with a career spanning over three decades through Web1, Web2, and now Web3. He is also a long-standing friend whose serial success has been an inspiration to me for over 25 years.
In our interview, I created a “fantasy cultural year” for James, packed with unexpected twists, personal anecdotes, and lively conversational detours.

Going digital in the world of fine art
What comes to mind when you think of fine art? Ancient sculptures of characters from Greek mythology? Centuries-old paintings displayed in even older museums? It’s probably not utility tokens, NFT minting and virtual art wallets, is it?
A huge part of James Matthewson’s business SUPERLUXE is just that- combining the fine art world with the futuristic, innovative technology of blockchains, tokens and cryptocurrency.
For those not “in the know”, James gave the low down on what kind of opportunities this new approach to art can bring, and what he hopes to achieve with SUPERLUXE.

Superluxe and ChessArt sign Art Partnership
Superluxe and Partners, a Jersey-based Art Representation business and ChessArt, represented by inventor Matt Perchard, have signed an Art Partnership Agreement.
The agreement sees Superluxe bring the ChessArt Collection exclusively to the global Print Art and Digital Art market.
Matt (pictured) has developed a unique algorithm that takes every move from a game of Chess and turns it into a beautiful, personalised piece of art.